I know, it sounds ludicrous doesn't it? But hey, it sells, trust me, read on.
Today I was killing time so speak in Collins Booksellers. It was one of very few occasions that I have gone into a book store without an agenda. I had time to mull over the genres, places I would less frequently explore, and what happened next was like stumbling over a lost fortune.
Lingering on lower shelves, places not met with the occasional eye as those placed above the mid-drift, were copies such as Miles Franklin's My Brilliant Career/My Career Goes Bung and The Chant of Jimmy Blacksmith by Thomas Keneally, which I read in high school.
When to Rob a Bank by co-authors Steven D. Levitt and Stephen J. Dubner, that caught my undivided attention. Why, I'm not completely sure? I'm not an economist, or know about economics by any stretch of the imagination, in fact, when I got home I googled the definition 'Economics' just to make sure I was on the right page and everything.
No doubt it was the title that intrigued me, and with further investigation I found the co-authors were bloggers like myself - okay - they're better bloggers - that's a given. These guys have blogged over a decade with more than 8,000 blog posts - what an effort. They built their blog following the publication of their first book Freakonomics which by the way sold more than 7 million copies, hence they have never looked back.
It would be an understatement to say these two guys have a passion for what they do. Their successes have kept them blogging with their own admission,
...there wasn't any evidence the blog helped sell more copies of our books. In fact it may have cannibalized sales, since every day we were giving away our writing.
I can't wait to read past the intro of What Do Blogs and Bottled Water Have in Common?
I'm un-willing to do a spoiler alert on this one; you'll just have to read the book like myself to find out the answer.
And if I have learned one lesson today, then I've learned several. Blog well, not just good content, but relevant content; great content). Blog like there's no tomorrow, be savvy, be unpredictable, and you too might very well publish your own book one day from blog posts.